Legacy Cannabis collaborated with Halftone to create a standout merchandise collection that reflects the brand’s premium quality and deep roots in cannabis culture. Designed to engage brand supporters and customers, the project focused on creating high-end, memorable items that would serve as functional keepsakes, enhancing brand loyalty and awareness.
Halftone provided end-to-end services, from conceptualization to design and fulfillment, resulting in a merchandise set that blends style, durability, and Legacy Cannabis’s urban, refined identity. Through carefully crafted items like a customized merch box set and unique, streetwear-inspired pieces, Halftone brought Legacy Cannabis’s vision to life, delivering products that resonate with a discerning audience.
Phased Breakdown of the Project
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Bringing the Brand to Life: Concept and Design
Legacy Cannabis wanted a merchandise set that would go beyond typical branded items, creating pieces that align with their sophisticated, urban identity while resonating with cannabis culture. Halftone began with a detailed design phase, drawing on Legacy's aesthetics to craft products that reinforce brand loyalty. Each item was planned to be useful, memorable, and visually cohesive, allowing customers to experience the brand's values in every detail.
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Crafting the Legacy Merch Box Set
The centerpiece of the collection, the Legacy Merch Box Set, was crafted with premium textures and materials to leave a lasting impression. Halftone designed a sleek two-tone box with gloss and matte finishes, giving the packaging a high-end look. Inside, each item was meticulously customized to reflect Legacy Cannabis's aesthetics, including laser-etched metal grinders with vivid brand patterns, custom rolling papers with branded filter tips, and all-over patterned socks. This cohesive presentation not only strengthened brand recognition but also gave supporters a unique set of practical, stylish keepsakes.
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Urban Edge: The Legacy Balaclava
For a truly unique merch piece, Halftone designed and produced a custom balaclava that aligned with Legacy Cannabis's streetwear-inspired, urban image. Using custom cut-and-sew methods, Halftone brought Legacy's vision to life, creating a piece that sets the brand apart in the cannabis space. The balaclava speaks to the brand's commitment to originality and style, positioning Legacy Cannabis as a forward-thinking brand within the cannabis lifestyle market.
