From Concept to Collectible: High-Impact Merchandise for Lyrical Lemonade

Lyrical Lemonade, known for its bold presence and creative energy, collaborated with Halftone to create a merchandise line that captures the spirit and vibrancy of their brand. While Lyrical Lemonade had an exceptional creative team, they needed a partner to translate their boundary-pushing ideas into high-quality, collectible merchandise. Halftone worked closely with Lyrical Lemonade to deliver custom, limited-edition items that reflect their identity and engage their dedicated fanbase.

Through unique pieces like the Lyrical Lemonade Plushie, Bear Tee, Drinking Lemonade Tee, and Duck Jacket, we crafted a collection that resonates with fans of the Lyrical Lemonade brand. Each item was designed with meticulous attention to detail, combining creativity and quality to provide fans with a memorable, high-impact experience.

Phased Breakdown of the Project

• Turning Vision into Reality: Concept and Design

  Lyrical Lemonade's team came to Halftone with a strong creative direction, aiming to produce merchandise that would resonate with fans on a deeper level. Halftone collaborated with Lyrical Lemonade's creatives to refine their ideas into tangible products, each designed to mirror the brand's eclective and playful aesthetic. This partnership combined Lyrical Lemonade's creative energy with Halftone's expertise in custom merchandise production, creating a collection that reflects the unique spirit of the brand.

• The Iconic Lyrical Lemonade Plushie

  One of Lyrical Lemonade's most memorable items, the Lyrical Lemonade Plushie, was designed as a playful, collectible version of the iconic Lyrical Lemonade carton. Produced in various colorways, each plushie became an instant fan favorite and a must-have item, especially due to its limited quantities. The plushie's success highlights the power of exclusive, brand-driven merchandise to build excitement and foster a sense of community among fans.

• Bold Apparel for a Bold Brand: Tees and Prints

  Our collaboration with Lyrical Lemonade over the years included standout pieces like the Bear Monsters of the Midway Tee and Drinking Lemonade Tee, which was boldly designed to make a statement. The Bear Tee features a vivid, oversized screen print that was part of a larger merchandise collection, while the Drinking Lemonade Tee showcases off-the-collar printing for an eye-catching effect. By combining high-quality materials with bold designs, Halftone delivered apparel that not only looks great but also aligns perfectly with the brand's high-energy, creative persona.

• Lyrical Lemonade Custom Duck Jacket

  The custom Lyrical Lemonade Duck Jacket was a key highlight of our collaboration with LL, representing the pinnacle of Halftone's custom cut-and-sew capabilities. Designed to provide both style and durability, this high-quality jacket reflects Lyrical Lemonade's streetwear-inspired aesthetic and commitment to quality. Crafted with premium materials, the Duck Jacket adds an element of exclusivity to the merchandise line, allowing fans to own a piece of high-end Lyrical Lemonade apparel.