Driving Brand Identity: Custom Merchandise Solutions for Lucid Motors

Lucid Motors approached Halftone to elevate their corporate uniform program with designs that reflect the luxury, precision, and innovation central to their brand. This collaboration aimed to produce high-end pieces that seamlessly integrate into Lucid’s brand identity, ensuring that each item—from headwear to outerwear—embodies the sophistication and quality expected by Lucid’s discerning clientele.

With a focus on creating exclusive, premium apparel and accessories, Halftone worked closely with Lucid Motors to deliver a unique collection that enhances their brand visibility and resonates with both their team and clients.

Phased Breakdown of the Project

• Collaborating for a Visionary Uniform Program

  Halftone began the project with an in-depth collaboration with Lucid Motors to understand their vision of luxury, innovation, and brand consistency. With Lucid's brand identity focused on high-end design, it was crucial to create merchandise that embodied these values. Our team developed a program that combined the functionality of corporate uniforms with the exclusivity of premium apparel, ensuring each piece would meet Lucid's exacting standards. From concept to final production, every detail was carefully crafted to align with Lucid's luxury-driven approach.

• Precision in Detail: The Lucid Flexfit Hat

  The key piece in this collection we especially enjoyed designing was the custom-designed Lucid Motors Flexfit Hat, featuring a tone-on-tone design that aligns with Lucid's sleek, minimalistic aesthetic. By using puff embroidery, we added depth and boldness to the logo, creating an elevated look that feels both professional and modern. The subtle yet impactful tone-on-tone approach gives the hat a premium feel, enhancing its appeal as a part of Lucid's official uniform while doubling as a sophisticated giveaway item for brand fans.

• Crafting Exclusivity: Custom Lucid Zip-Up

  Halftone also created a custom Lucid Zip-Up jacket, designed from scratch to provide Lucid's team with an exclusive and versatile outerwear option. Each jacket was manufactured using premium custom blanks, ensuring that every detail - from fit to fabric - was tailored to the Lucid brand. Finished with a precision heat-pressed Lucid logo, the zip-up jacket represents the epitome of high-quality corporate apparel. This item was crafter to embody Lucid's identity, offering comfort and functionality with a touch of refined luxury.